For the limited‑time launch of Yummy Sweater Co. at Kohl’s, I developed the brand’s full copy system—from the tagline and mini‑festo to in‑store, digital, and social messaging. The collection centered on supersoft textures and expressive layering, so the writing needed to feel just as cozy and uncomplicated. This work introduced the brand’s colorful knitwear world to Kohl’s customers.